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Summary: Analyzing Freedom Financial’s value proposition & market through PESTLE analysis.
Welcome to the continued situational analysis project where we dive into the unique value proposition of Freedom Financial, as well as conducting an environmental scanning PESTLE analysis of the market. Please, enjoy the video below and we look forward to your comments, questions, and dialogue here at Gray Matter!
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Zane,
Thank you for your presentation on Freedom Financial’s PESTLE analysis. Choosing an FMO isn’t an easy choice. You know your customers. There is no “cookie-cutter” solution when each client(s) has individual needs and goals. You also have much to keep up with regarding the constantly changing external environment, especially tracking interest rates and the overall mood of the economy.
As a millennial, I feel blessed to have not fallen prey to volatile investment strategies. I can relate to the DIY aspect of life. I like learning from others, and I like teaching others what I’ve learned. Something about DIY leaves me feeling more satisfied, but when it comes to things I am not well versed in, like cash investments, I’ll research, but I will also leave it to the experts to see what they think. No one can risk taking monetary losses, given the economy’s instability.
I am excited about the advancement of CRM. I am unfamiliar with CRM systems, but they’re essential for any successful business owner. Through research in this class, I’ve discovered several affordable CRM systems through WIX and Zoom that are extremely affordable. I believe if an owner or operator doesn’t want to spend excruciating amounts of time bouncing from different platforms or services to manage customers, they need a CRM system where they can send out email blasts, make phone calls, track customer purchases and spending habits, and send out SMS messages for upcoming promotions. Thanks again for the great presentation!
Kindly,
Shawn
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Shawn,
Thank you for posting! You are correct, FMO’s are not an easy bracket to attach, though admittedly, we are a bit different than than traditional FMO. You touch on an interesting topic with the current investment landscape, where many young investors are conditioned to believe that wealth is achievable quickly and without regard to risk. This all stems from the crypto craze and other internet get rich quick schemes. Sadly, this isn’t the likely outcome as investment is a game of risk v reward and patience, which you called out nicely. There is absolutely nothing wrong with investing yourself and educating yourself in regards to the market and other investment tools out there. You mentioned life insurance in one of your earlier posts and my wife and I have a LIRP policy that we pay HEAVILY into now, ensuring we have a sizable tax free yearly income come retirement. It takes a great deal of restraint and discipline but it serves to secure our financial future and protect our young son, should anything happen. In truth, investment is more often about this very exercise, understanding your goals and implementing a plan that you can live with in order to reach them.
CRM’s are becoming increasingly popular for businesses of all sizes and you should dig in further there. I might recommend HubSpot as it’s a great platform that can cater to businesses of all sizes and they have some affordable packages. The beauty is that you can supercharge your marketing efforts and track nearly every interaction you have, which then gets back to my wheel house of customer experience! Once you begin to track your customers and marketing efforts, you can see the true customer journey and begin adding value along each step of that chain!
Cheers,
Zane Breeding
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