Let’s look into the positioning grid analysis for FF!
Analysis of FF’s positioning is our focus.
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Analysis of FF’s positioning is our focus.
Let’s look into the positioning grid analysis for FF!
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Zane,
Adhering and focusing on a niche target market can be very rewarding. I see Freedom Financial is targeting high wealth individuals, which proposes a specific niche client base. Financial Freedom also is positioned to have very high customer engagement. This is great!
Customer engagement has become increasingly important, but likewise increasingly easy, due to new technology and outreach mediums. I like the “Points of Contact” list provided towards the end of your presentation. Your list was very detailed and covered a very wide range of outreach and customer engagement modes.
Best,
Maddie Duffield
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Thank you, Zane, for presenting the positioning grid that highlights what sets Freedom Financial apart. It’s encouraging to hear that two customers have already confirmed they would switch to your service, which speaks to the value you’re providing.
One suggestion that might help widen your appeal is clarifying what certain acronyms stand for, such as “FMO.” This could be particularly helpful for those not familiar with the field, ensuring that your message is accessible to a broader audience.
Additionally, given that Freedom Financial is positioned as the most expensive service offering, I wonder if introducing something tangible could further convey the value you bring. For instance, would it be worth considering a marketing guarantee like “a certain number of clicks guaranteed” or a financial assurance like “a certain amount of money back if we don’t achieve XYZ”? This could provide potential clients with an added layer of confidence in your services.
Your innovative approach is clearly resonating with clients, and these additional strategies might just enhance that connection even further.
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Kylie,
Thank you for stopping by! We are lucky to have been in the industry for some time with seven committed customers at this point (we only count 4 of those in our projections), so the initial launch phase becomes much less scary. In fact, those handful of customers are more than enough to sustain the business into the future, where we can approach growth and exclusivity very carefully. I appreciate the FMO feedback, as I make efforts to call out “financial marketing organization” within most of my content, before transitioning to FMO, though I will be more mindful of that in the future. Likewise, thank you for the feedback on service offering. Transparently, its not that we are the most expensive, it’s that we aren’t recycling tactics and collateral, which almost all of the larger FMO’s do. The tangible value add for clients is within the unique strategy, tactics, campaigns, collateral, and other support they receive from seasoned industry professionals (ie..getting what they actually pay for). Whereas with a larger FMO, each client would be assigned a part-time marketing coordinator, most of which are recent graduates and unfamiliar with the industry, who provide them with company IP collateral and tactics all of their competitors are using as well. These companies focus heavily on scale for profitability, diminishing the quality of content and service considerably. We are also offering our personal brands here, which are reasonably well known within the industry. In marketing, we would hesitate to give guarantees or offer money back and in this case, doing so may devalue our work/service a bit. There are also countless things that lay outside of our control in marketing, so it pays to be mindful of that (for instance, if we say $5000 back if you don’t achieve 5 closed clients in the first 6 months. That advisor might be a horrible closer and need serious support on sales tactics). Your feedback makes complete sense in that offering something tangible might further boost the value add, though I think we might need to ponder further on what that might be. I really appreciate the thoughts here, given me plenty to mull over!
Cheers,
Zane Breeding
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