By
·
The content discusses analyzing the Freedom Financial logo, providing a link to a video for further insight.
Let’s take a look at the Freedom Financial logo!
Tags:
Hi Zane,
I’m a big fan of your logos. I love the use of color, and when I saw the design, I immediately noticed three things: a mountain peak, an arrow pointing upward, and the message “own your ascent,” which really emphasizes that the client is in control. Personally, I preferred your alternate logo. The phrase “own your ascent” is so powerful that it deserves to be front and center. Plus, if you decide to print any merchandise, the larger font in the second logo would be much easier to read.
LikeLike
Kylie,
Thank you for the feedback! You picked up on the logo identity very quickly and my hope is that others will do the same. While we may play and tinker with the color scheme in the future, this logo was simple and represented the foundation of what we are looking to share, which is that the client has control, they simply need to act (retain FF). Likewise, appreciate the logo feedback and I am starting to prefer the latter myself. The challenge becomes using the two on promo materials, so we may need to tweak scale also. Thanks again for the feedback!
Cheers,
Zane Breeding
LikeLike
Gray Matter Musings 
Leave a reply to Kylie Collins Cancel reply